Protect your brand's in-store experience with honest, on-the-ground insight. Our secret shopping and in-store audit services give you a clear, unbiased view of how your products and people show up at retail — so you can fix what's not working and reinforce what is.

Gain honest, unbiased insights into the customer experience with our professional secret shopping services. Our experienced team visits your store incognito to evaluate everything from employee engagement and product knowledge to cleanliness, service quality, and overall brand consistency. We provide detailed reports with actionable feedback to help you strengthen operations and elevate customer satisfaction.

Ensure your brand is showing up the way it should with our detailed in-store audits. We visit retail locations to verify product placement, shelf availability, and visual presentation. During each audit, we check that products are fully stocked, tidy, and positioned correctly, confirm if any missing items are available in the back, and communicate with store staff to make sure managers are aware of the product and any upcoming promotions. These audits help brands stay informed, identify potential issues, and maintain strong retail execution.
Built for food and beverage, CPG, wellness, and retail brands that want real answers, not feel-good reports. Secret shopping and in-store audits give you unbiased, on-the-ground insight into what's happening on the shelf and at the point of sale, so you can protect your brand and improve retail performance.
Please reach us at melanie@thomasandhobbsmarketing.com if you cannot find an answer to your question.
Secret shopping evaluates the customer experience (employee engagement, product knowledge, service quality). In-store audits focus on the retail environment (product placement, shelf stock, visual presentation).
It depends on your goals, but many brands run quarterly secret shopping visits paired with more frequent in-store audits to track execution between bigger evaluations.
Yes. Every visit includes a detailed report with photos, findings, and actionable feedback.
Yes. Our nationwide contractor network lets us run programs across multiple markets and retailers simultaneously.